Most businesses are measuring AI wrong, and it’s costing them (opens in new tab)

Amazon just its AI leaderboard tracking internal token usage. The gamification was driving more AI-powered tasks but fewer useful results. “Please don’t use AI just for the sake of using AI,” the Amazon SVP instructed his staff. Amazon is not alone. Uber in just four months. Google’s CEO, Sundar Pichai, are reportedly pushing to limit token usage. It’s unsurprising what happens when you set the wrong incentives: You get the wrong results. You get what you measure. Hype, these days, is invaria...