The competitive advantage AI can’t automate (opens in new tab)

Anthropic recently posted a job opening for a. Not a content lead. Not a brand director. A go-to-market narrative strategist. The company that has spent years building some of the most capable AI in the world decided that the thing it needed a human to own was the story. Anthropic isn’t alone. According to, LinkedIn job postings mentioning the term “storyteller” doubled in 2025, reaching roughly 70,000 roles across marketing and communications. Companies including Google, Microsoft, and Notio...