One fake web page can be enough to trick AI shopping recommendations (opens in new tab)

AI recommender systems are becoming an increasingly important part of how we shop. About 2% of all referrals to major shopping websites like Target and Walmart , according to data.ai. But LLMs can be easily swayed, according to a by Minghao Luo and Liang Chen, published on the arXiv preprint server, which tested how easily search-augmented AI systems can be pushed into promoting fake brands. The researchers found that when AI models are fed polluted search results, they can turn fabricated pr...