How the modern CMO role prepares leaders for the CEO seat (opens in new tab)

As I move from a CMO role into a CEO role, I’ve realized that the transition isn’t as unconventional as some expect. The modern CMO role has become one of the broadest leadership assignments in the C-suite. Yet the transition still surprises more conventional business thinkers because many still picture marketing as campaigns, messaging, and advertising, rather than enterprise strategy. Spencer Stuart research shows that the is operations, followed by finance and sales. Modern leadership requ...