Amazon’s big Prime Day pitch is its AI assistant. Is it working? (opens in new tab)

It’s a big moment for Amazon. The online retail giant’s misnamed Prime Day, which actually stretches across half a week and ends June 26, is in full swing, with blockbuster discounts on a vast swathe of products. But rather than leaving shoppers to click, compare, and hunt for deals on their own, Amazon is pushing its AI tools hard. Videos to integrate Alexa, or Rufus, Amazon’s AI text chatbot, into the shopping experience are a new addition this year. An interesting Prime Day video featuring...