The Psychology of Rewatching Media: Comfort, Identity, and Emotional Regulation (opens in new tab)

Fielding scholars reflect on the evolution of television, from broadcasting reruns to modern-day algorithms and personalized content. These developments have changed consumers’ behavior along the way, differentiating concepts that are often blurred: casually rewatching something, the intentional choice to revisit it, using it as background noise, or experiencing a sense of nostalgia.