The Finfluencer Illusion: Why Reach Doesn’t Equal Trust (opens in new tab)

Deals with financial influencers, commonly known as finfluencers, have become a common marketing practice in the industry. But how much value do those affiliate or direct deals with these social media personalities bring to firms? Are more followers always better, or is there more nuance to it? I am a content creator in the trading space and a marketing advisor to fintech companies and prop firms. That gives me a view most marketing teams do not have: I know what these creators actually do an...