Retail’s Incremental Total Experience Shift: Select Brands See Significant Improvement (opens in new tab)

Forrester assessed 41 major US retailers for our Total Experience Score to determine how well brands win and serve customers. Retailers have work to do: the average Total Experience score across all retailers was a mere 59.1 on a 100-point scale. Still, retail did improve compared to last year, increasing a statistically significant 0.4 points […]