The Canary In The CDP Mine: Databricks CustomerLake Is The Litmus Test For Agentic Marketing (opens in new tab)

Databricks announced CustomerLake, a new customer data platform (CDP) offering, at its Data + AI Summit last week. Though widely anticipated, the announcement generated quite a bit of unabashed excitement and clever commentary. The enthusiasm is relatable; it’s not every day the martech industry gets a new entrant. A CDP Announcement That Isn’t Really About […]