The impact of mobile payment on rice farmers’ purchasing behavior of new rice varieties: a case study of rice cultivation in Jiangxi Province (opens in new tab)

IntroductionWith the rapid development of information and communication technology, mobile payment is becoming increasingly popular in rural areas of China. Rice farmers are accelerating their shift from offline cash payments to online mobile payments for purchasing excellent new varieties.MethodsBased on the purchasing scale and level of excellent new rice varieties, this study uses microdata from thousands of households in 100 villages in Jiangxi Province, employing the Heckman two-stage mo...