Moderating effect of health-related behavior on the relationship between socioeconomic characteristics and willingness to pay for safe and nutritious food among smallholder farmers in Southwest, Nigeria (opens in new tab)

IntroductionSmallholder farmers in sub-Saharan Africa face persistent challenges in accessing safe and nutritious food, yet the interplay between socioeconomic constraints and health-related behaviours (HRB) in shaping willingness to pay (WTP) remains underexplored. This study examines how socioeconomic characteristics and HRB jointly influence smallholder farmers’ WTP for safe and nutritious food in Southwest Nigeria. Grounded in Dual System Theory, the research integrates behavioural dispos...