Beyond one-shot nudges: the effects of repeated interventions for healthier online meal ordering (opens in new tab)

Digital nudges offer a promising approach to promote healthier food choices in online meal ordering, but their effects over repeated exposures and across multiple decisions are undertested. We explored how two nudges, Just-in-time feedback and Assortment, individually and in combination, may affect healthy food choices in a three-day experiment using a mock online meal ordering platform. Participants (N = 154) were randomly assigned to Feedback, Assortment, Combined, or Control conditions and...