A social cognitive theory and theory of planned behavior–based serial multiple mediation model of social media–related factors and eating behaviors among sports science students (opens in new tab)

Background/objectivesSocial media has become a pervasive digital environment closely associated with individuals’ dietary preferences, eating attitudes, and consumption behaviors. Although prior research has documented associations between social media use and eating behaviors, the underlying cognitive, attitudinal, and psychological mechanisms remain insufficiently clarified, particularly among university students. Accordingly, this study examines the serial mediating roles of digital health...