62% of gamers no longer purchase full-price titles, study finds (opens in new tab)

A new study shows that people are no longer going out and buying games at full price. In the digital age that we live in, where store sales and subscription services mean you can dodge a $70 fee to play a game with relative ease, consumers aren't willing to pay full price anymore. Up to 62% of gamers, most of which come from a younger generation, will buy a game at full price. This data comes from IGN's Generations In Play Audience Study, which collected data from more than 5,000 gamers acros...