The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world (opens in new tab)

Strauss Zelnick is not going to say anything substantial about GTA 6. This is something he has a great deal of practice at. Every journalist and analyst presses him on the topic whenever he makes himself available, which has been increasingly often; our conversation is taking place in a side room at ; he's also been showing up at events and on TV. He has a lot to talk about: Take-Two stands in increasing isolation as a successful publicly-traded major game publisher, while its peers are