Xbox Is Rebranding Itself, Sort Of (opens in new tab)

Earlier this week, Xbox CEO Asha Sharma put the following question to fans on social media: "Xbox" or "XBOX"? Out of the 19,176 votes cast, all caps XBOX was the clear winner with 64.8% of the total. Now, Microsoft has seemingly taken that to heart by rebranding the Xbox account on X with all-caps XBOX.The Verge was one of the first outlets to notice the change, and it notes that Xbox's Bluesky and Threads accounts have yet to reflect the slight renaming. When reached for comment by The Verge...