GeekWire

Etzioni on AI: What the World Cup tells us about the best roles for humans and machines (opens in new tab)

Covers Inside FIFA

The 2026 World Cup has added AI and computer vision to the officiating crew — a sensor inside the ball, semi-automated offside calls, and 16 tracking cameras per stadium. Oren Etzioni explains how the systems work, what they deliberately leave to human referees, and what it says about automation more broadly.

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