What seemed more like a matter of when, rather than if is finally here. As expected, Apple announced a substantial price hike across a majority of its devices. The new prices are coming on the premise of higher memory prices and are effective immediately. This is a significant development because Apple has historically absorbed rising component price swings by leveraging its supply chain scale and purchasing power. Before we delve deeper, we should mention that the iPhone has not been affecte...

Read the original article