Stavanger Aftenblad (opens in new tab)

Mååål! covers all local football played by players from 13 years of age: “This is how we reach straight into the lives of our young readers – 10,000 players get mentioned in the largest newspaper in the region,” said Stueland. The promise to readers is to cover local football as if it were the Champions League. ​ To do this, the content comes from two different sources. 1. Robots, built in collaboration with Norwegian news agency NTB, which write automated match reports based on structured da...