While Whiskey and Beer Struggle, "Korean Vodka" Continues to Thrive (opens in new tab)

Update 5/13/26: Recent data from the drinks industry shows soju is one of the few bright spots in an otherwise contracting market. The drinks market research organization IWSR says that soju grew 18% in volume last year in the U.S. — slightly more than canned cocktails, which is the other main area of growth in […] The post What Is Soju, and Why Is It Becoming More Popular? appeared first on InsideHook.