IPPR

Mapping the digital publics (opens in new tab)

Social media isn’t one thing: it’s a landscape. It’s not just one place where everyone gets together, we now have all sorts of feeds and chats that show politics in a different light. When people ask what social media is doing to public life, they're really asking a complex messy question about very different platforms. In the UK, people spent the most time on YouTube, Facebook/Messenger, Instagram, TikTok, X and WhatsApp. Then there’s Reddit, Snapchat, LinkedIn and Pinterest, which aren’t as...

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