IPPR

Revealed: ‘Anti-social media’ shows twice as much content from strangers as posts from friends and family (opens in new tab)

Less than one in five posts come from people users actually know, while over a third are from people they don’t knowReform voters are least likely to see content from friends, as think tank warns algorithms fuel isolation and divisionIPPR calls for new public service social media platform to put people before profitSocial media platforms are prioritising influencers, adverts and brands over posts from friends and family – contributing to a more divisive and less social online experience, acco...

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