The CDP Is the AI (opens in new tab)

I was at a Bloomreach breakfast recently, a room full of fintech marketers from brands large and small, all there to talk about "AI". We didn't, really. Or rather, we talked about it the way you talk about a holiday you can't afford yet. The recurring theme, from everyone in the room regardless of company size, was getting their data into a usable shape in the first place. Nobody was stuck on which model to use or which clever feature to switch on.