Uh-oh! The Infantilization of Failure (opens in new tab)

When apps fail, when software breaks, you'll likely encounter a message constructed from a specific vocabulary: "Oops!" "Uh oh!" "Whoops!" Sometimes you'll get the full nursery treatment: an "Oopsie-daisy" with a sad cartoon robot making a pouty face. The language has become so ubiquitous that it barely registers anymore -