Here’s How Philip Morris Designed Lunchables to Hook Generations of Kids (opens in new tab)

"A new study in the American Journal of Public Health relies on internal corporate documents to chronicle how the tobacco giant applied cigarette research to its development of ultra-processed foods." ... "At the same time tobacco companies were accused of using a cartoon Joe Camel to market cigarettes to children; they were using a similar corporate playbook to sell Lunchables — turning the DIY cheese-and-cracker tray into one of the most popular ultra-processed foods in American school cafe...