The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon) (opens in new tab)

Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Round—The private network built by tech leaders for tech leaders | Eppo—Run reliable, impactful experiments—Ronny Kohavi, PhD, is a consultant, teacher, and leading expert on the art and science of A/B testing. Previously, Ronny was Vice President and Technical Fellow at Airbnb, Technical Fellow and corporate VP at Microsoft (where he led the Experimentation Platform team), and Director of Data Mining and Pe...