The UX research reckoning is here (opens in new tab)
Judd Antin has spent 15 years leading research and design teams at companies like Yahoo, Meta, and Airbnb. His direct reports have gone on to lead user research at Figma, Notion, Slack, Robinhood, Duolingo, AllTrails, and more. In our conversation, we unpack the transformation that the user-research field is experiencing. Specifically:• Where user research went wrong over the past decade• The three types of research—macro, middle-range, and micro—and the purpose of each• How to effectively in...
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