Mockups Were Never the Hard Part (opens in new tab)

With AI, anyone on a team can generate mockups in minutes. That was never the hard part. The difficult work is, and always has been, maintaining coherency and intention across a product so it works for people, not the other way around. And perhaps unintuitively, everyone making mockups can help. I was recently in a meeting discussing improvements to a specific part of a product. The backend engineer came in with a mockup. The product manager came in with a mockup. And the front end developer ...