Apple earlier this year, and it’s not hard to imagine why: the flagship computer was simply too high-end and too expensive for its own good. As if to demonstrate this, Apple launched the budget at almost the same time, and it proved a huge hit. Public judgment doesn’t get much clearer than that. Given this scenario, it’s tempting to wonder why Apple is charging full steam ahead with the iPhone Ultra. Like the Mac Pro, this foldable phone is set to raise Apple’s price ceiling considerably at a...

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