As Apple starts a new era, mine comes to an end (opens in new tab)

My first day on the job at Macworld, Apple was perilously close to going out of business. It was the fall of 1997, and Steve Jobs had returned to Apple and engineered the ejection of Gil Amelio as CEO, but there was no iMac yet, no visible turnaround in terms of products at all. Beyond the release of the iconic “Think Different” ad campaign, there was nothing. Apple’s survival hung by a thread. Steve Jobs asked everyone to trust him. , he had enlisted Bill Gates–Bill Gates, of all people!–to ...