Nielsen: Sports, Dramas Top April 2026 Household TV Viewing Led by Streaming (opens in new tab)

Streaming maintained a leading 47.6% share of household TV viewing in April, with YouTube upping its market share to 13.4% of total watch-time, well-ahead of runner-up Netflix at 7.8%, according to new Nielsen data. Prime Video climbed to 4.2% of TV viewing, getting a boost from its slate of 22 NBA games—including the Play-In tournament … Continue reading "Nielsen: Sports, Dramas Top April 2026 Household TV Viewing Led by Streaming" The post appeared first on .