The Streaming Wars Have Moved to the TV OS (opens in new tab)

Fox’s Roku deal Shows why the next battleground is control of the home screen. Fox’s planned acquisition of Roku is more than a streaming M&A story. It is a wager that the next point of leverage in television sits at the operating-system level, where discovery, advertising and consumer behavior increasingly converge. For years, media companies … Continue reading "The Streaming Wars Have Moved to the TV OS" The post appeared first on .