Walmart to Acquire Vibe.co to Expand Connected TV Advertising (opens in new tab)

Walmart June 23 announced an agreement under which the world’s ;largest retailer will acquire Vibe.co, a connected TV (CTV) advertising platform. Terms of the transaction were not disclosed. The acquisition aims to advance Walmart Connect, the company’s commerce media business, including CE manufacturer Vizio, to help advertisers launch CTV campaigns and better measure their business … Continue reading "Walmart to Acquire Vibe.co to Expand Connected TV Advertising" The post appeared first on .