The greatest goals for the greatest number (opens in new tab)

"A World Cup is watched by billions, and a title sets off real joy in the winning country. If you have no dog in the fight, you get to choose your dog. So pick the one whose win does the most good. Add up the happiness a championship would create, and root for the country at the top. "" A title's value to the world rises with three things. How many people care, which is population times how much a country follows the game. How much a windfall is worth to them, which is larger where incomes ar...