How AI and AEO are revolutionizing ZMOT in Biopharma B2B Marketing (opens in new tab)

By Genesis Capunitan Fifteen years ago, Google introduced the Zero Moment of Truth (ZMOT), which fundamentally reshaped marketing strategy across the B2C and B2B sectors. ZMOT describes the critical research phase that occurs before a buyer engages with sales. It sits within a broader framework: Stage 0: A trigger such as an ad or social