Asymmetric effects of semantic compatibility and structural bridging on content propagation: evidence from community vernacular combinations on social media platforms (opens in new tab)

The rapid expansion of social media platforms and the fragmentation of interest communities have created new theoretical demands for understanding content propagation. Users routinely combine community-specific semantic vernaculars in their content, yet combination-level propagation patterns remain invisible within single-vernacular frameworks. This study constructs a color vernacular co-occurrence network from ACG-related posts on Xiaohongshu (January 2024 to March 2025) and examines how cog...