An analysis of the influence of perceptual dimensions in biomimetic packaging design on generation Z consumers’ flow experiences using PLS-SEM, ANN, and fsQCA (opens in new tab)

Physical packaging has evolved into a central medium for deep interaction between brands and consumers. While biomimetic design offers cross-disciplinary inspiration for product innovation, there remains a lack of systematic analysis—beyond linear reductionism—regarding how it triggers the immersive experience of “flow” through multidimensional sensory stimulation. Based on the “Function-Interaction-Sensory-Emotional-Value” theoretical framework, this study quantifies the five core perceptual...