Utilizing artificial intelligence to predict and interpret trends in digital music consumption culture (opens in new tab)

The modern music business is experiencing a radical change due to the digital platform and the use of artificial intelligence (AI) and social media as the old metrics of success, such as album sells, are being replaced by the streaming numbers and online interactions. This paper will explore the correlation between social media use and perceived music popularity and analyze how AI can be used as an analysis tool that can predict cultural trends in digital music consumption. A mixed-method app...