What Bundesliga’s Captain tells us about AI-powered CX (opens in new tab)

The Bundesliga is the premier professional soccer league in Germany. It built its new AI companion, called Captain, on Understanding Captain Captain serves as a conversational interface in the Bundesliga app, acting like a knowledgeable friend who watches every game with you. Fans can ask questions like, “How has been playing for Key capabilities include: On-demand access to live statistics, historical match data, tactical analysis, trivia, and video highlights via chat. Proactive insights du...