Is Alix Earle the Right Face for a Skin Care Brand? Reale Actives Has Its Skeptics. (opens in new tab)

<p><img src=" referrerpolicy="no-referrer"></p><p>Alix Earle’s acne has long been part of her brand. A TikTok star with 8.3 million followers on the platform, Earle rose to prominence by posting videos in which she spoke openly about her life as a college student at the University of Miami, including her struggles with her skin. This week, she debuted a skin care line called Reale Actives. The products quickly sold out online, but even before they became available for purchase on Tuesday, so...