How Creators Attend Coachella, the ‘Influencer Olympics’: Begging, Manifesting and Dumb Luck (opens in new tab)

Begging, manifesting, sheer dumb luck: Influencers will try anything to get someone to pay their way to the Coachella Valley Music and Arts Festival. In the social media age, the two-weekend event — the first began on Friday — has become a hot spot for content creators, some of whom attend without ever seeing a single musical act. Brands like the fast-fashion company Revolve and Kendall Jenner’s tequila brand, 818, throw exclusive, invitation-only events at which creators clamor to see and, m...