YouTube Plays Matchmaker for Sponsors and Stars (opens in new tab)

Covered by 3 sources including The Verge, Marketing Brew

The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.

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Covered in 3 articles

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YouTube is courting creators — and sponsors

Marketing Brew·

YouTube puts creators of all sorts first at this year’s Brandcast

Call it the hustle economy