Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores (opens in new tab)

Covered by 8 sources including Entrepreneur, Rolling Stone

The pocket watches, a collaboration with the luxury timepiece maker Audemars Piguet, drew crowds to stores and malls around the world.

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Covered in 10 articles

A $400 Swatch Watch Drove Crowds Into a Frenzy — And Forced the Company to Close Stores Worldwide

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Where to Buy the Buzzy Swatch x Audemars Piguet ‘Royal Pop’ Watch Collaboration Online

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Audemars Piguet and Swatch’s New Watches Are Selling for Thousands Online After In-Store Chaos

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