Hooters Says Bring the Kids (opens in new tab)

The original owners of Hooters are moving to reclaim the business, with a plan to “re-Hooterize” the brand and bring it back to a casual place with a family-friendly vibe. “We’re getting back to what makes us a beach-themed restaurant as opposed to a girlie bar,” Neil Kiefer, the chief executive, said in an interview. Under private equity control, he argued, the franchise operators leaned into more overtly sexual marketing, notably a 2021 decision to introduce uniforms that resembled underwea...