For Nabela Noor, Home Is Where the Clicks Are (opens in new tab)

Every lifestyle entrepreneur needs a home grand enough to serve as an aspirational backdrop. Martha Stewart had Turkey Hill, her historic farmhouse in Westport, Connecticut. Hannah Neeleman has Ballerina Farm, a 328-acre spread in Kamas, Utah. Nabela Noor found such a place two years ago, an 11,000-square-foot white-brick Georgian Revival mansion, built in 1912, in York, Pennsylvania, the small city where she grew up. The daughter of immigrants from Bangladesh, Noor has been a full-time digit...