Mike Amiri Knows What Travis Kelce and Marcus Rashford Want to Wear (opens in new tab)

Last year, the designer Mike Amiri encountered the soccer effect for the first time. F.C. Barcelona, the Spanish soccer team that has won the Champions League five times and is contributing 16 players to various World Cup teams, announced that Amiri would be its official formal wear partner for the next five years. The result of the announcement, Amiri said, trumped the effect of any of the celebrities — like Justin Bieber, Teyana Taylor and Maluma — who wear his label. “We were a niche Los A...