Why Is Everyone Waiting Hours for Frozen Yogurt? Why Am I? (opens in new tab)

Covered by 3 sources including Fortune, the Guardian

The yogurt is not special. Let’s just get that out of the way now.

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Covered in 3 articles

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The froyopocalypse is over. Gen Z is swarming frozen yogurt shops like it’s 2010

Queueing is being rebranded as a nice way to meet people. But that depends on what you’re waiting for | Emma Beddington

Froyo is back like it’s 2010