Python scripts for structured data validation and gap analysis (opens in new tab)

Schema has been a constant topic in SEO for years. Recently, though, the conversation has shifted toward whether it still matters—both for traditional search and for LLM-driven experiences like ChatGPT. I don’t think its importance has diminished. If anything, it’s evolving. In March 2025, Google updated its structured data requirements for return policies. That alone... The post appeared first on .