Xbox's new chief strategy officer is still a big believer in in-game ads (opens in new tab)

Covers TheGameBusiness: God of War Laufay is most covered, watched and discussed video games of Summer Game Fest 2026Covered by MIT Technology Review

Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.

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The Download: the first brain implant power user and South Korea's AI obsession

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