Beiersdorf: “Europe must remain a place where innovation thrives” (opens in new tab)

Since it was founded almost 140 years ago, Beiersdorf has established itself as a key player in the global cosmetics industry, thanks to iconic brands like Nivea, Eucerin and La Prairie. As competition on the international level is getting even more fierce, CEO Vincent Warnery calls for Europe to place innovation at the heart of the industry's competitiveness. For Premium Beauty News, he shared his views on the challenges facing the European cosmetics industry and the conditions needed to... ...